I won't speak to valuations because all of these values numb my brain a bit, but both Instagram and WhatsApp were obviously quite successful at the times of the

I won't speak to valuations because all of these values numb my brain a bit, but both Instagram and WhatsApp were obviously quite successful at the times of their acquisitions. It didn't seem surprising at all at the time that Facebook bought both services, many people I knew were using them as much or more for social media than Facebook. Now, the values of course were a bit gawking but I'm sure experts crawled over a lot of their own internal figures and what they would expect out of both services. If any organization had enough social media data to evaluate these services marketability, it was FB.