> one is to move the core retail business online, and the other is to create experiences people will keep coming back for. Agree I think that's the reason why

> one is to move the core retail business online, and the other is to create experiences people will keep coming back for. Agree I think that's the reason why IKEA stores are so popular You get the full experience of living in a house and can have a feeling of the different setups The furniture per sé are not great, but the experience is way more satisfying than the average furniture store, at least in Italy