This document should be required reading for anyone doing a startup. The biggest takeaway for me from this is that marketing isn't just driving traffic or cont

This document should be required reading for anyone doing a startup. The biggest takeaway for me from this is that marketing isn't just driving traffic or contacting bloggers. It's a comprehensive process of optimizing landing pages, tracking and split testing, implementing social proof appeals, etc. If you're wondering what a nontechnical founder can do before launch, this is a great start.