Outsource parts of it: - Content writers: Helps with Long tail SEO and building thought leadership; Ask within your network if they know someone. - Website de

Outsource parts of it: - Content writers: Helps with Long tail SEO and building thought leadership; Ask within your network if they know someone. - Website design and branding: Make a good first impression - Banner and booth design for Conferences: Hopefully the folks from the design and branding can do this. caveat: Once this becomes a viable channel again. - Ranking etc: Sign-up for a subscription of SEO Moz or something similar - Adword: DIY Honestly it's much much harder hiring for Marketing. If you do hire someone – find someone good at Project managing external resources.