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Have to disagree strongly with your first paragraph. What is valuable to advertisers is intent. It's why Facebook ads have such low CTR compared to Adwords.
by MatthewPhillips 16y ago
Have to disagree strongly with your first paragraph. What is valuable to advertisers is intent. It's why Facebook ads have such low CTR compared to Adwords. A person searching for "auto loans" is more valuable to the advertiser than someone whose buddies all drive Porsches.
- flyt 16y agoYet the bulk of advertising dollars goes to demand generation (i.e. Drink Pepsi!) and not fulfillment (i.e. searching for Pepsi on Google & seeing a targeted ad for Pepsi). Companies pay a lot to get people that don't know about their products to be aware and interested in them. The other side is actually the smaller market.