They don't do it to be evil, they do it to maintain the unique status of their brand. Apple is a luxury brand, like Louis Vuitton, or Mercedes. Their price diff

They don't do it to be evil, they do it to maintain the unique status of their brand. Apple is a luxury brand, like Louis Vuitton, or Mercedes. Their price difference compared to other brands is explained mostly by the value of their brand, not the value of their products, although they do make high quality products. That means they tend to defend the uniqueness of their brand, to the limit and beyond the limits of what the law allows. Another possible explanation is that their lawyers are having a quiet period and either want more income or want to demonstrate their value. Oftentimes there can be an internal logic to these things that on the whole makes little sense but within an organization is perfectly rational.