Fierce competition, really. Many mobile companies competing - some even loss leaders, who are then bought up by one of the giants for their customers. And switc

Fierce competition, really. Many mobile companies competing - some even loss leaders, who are then bought up by one of the giants for their customers. And switching providers is pretty easy, so people shop around. This has driven down prices. For internet, the widespread introduction of fiber has really made a huge impact. My father, who lives in a rural area, has 1000GB internet at 40 EUR per month.