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In discussions about this I've seen multiple people tout "they have to defend their trademark or risk losing it". But no, that's not how it works. Defending it
by matsemann 6y ago
In discussions about this I've seen multiple people tout "they have to defend their trademark or risk losing it". But no, that's not how it works. Defending it means you make sure your tm is not watered out or becoming a generic term. This is far from doing that.
- dathinab 6y agoExactly, it would be absurd if you could lose a trade mark because you don't sue a company which has a very different trade make which barely shoes any resemblance with a clear different context around it. Only if your trade mark (or something extremely similar) becomes a generic trade mark would you lose it. But in this case not only is the trademark not extremely similar there is also no chance that it becomes generic at all.