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• dnh44 6y ago
  Basically we built a product that didn’t exist, but knew our industry would want, so people started talking about us as they found out. And those people really wanted us to succeed which turned into early sales which allowed us to fund development of the product. We didn’t spend many resources on sales or marketing because we knew those resources would be better spent on making a better product. For example I spent a weekend making a static single page website a few years ago but I’ve not logged into our google analytics account in at least over a year. Inquiries come in through the website regularly still. I think we’re pretty close to product/market fit now, so we should get a much better return on sales/marketing efforts than we would have a couple years ago. I guess you could say that we knew the product wasn’t good enough for the majority of our market but it was good enough for the early adopters who really needed it, and we did just enough to make sure those people could find us. I spent months of my life working with those early adopters to make sure they didn’t regret their choice, and that helped guide the development of the product as well as maintain goodwill in the community, which led to more word of mouth sales. Anyway take my story with a grain of salt because we’re not successful yet.