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The problem is if the %age cut for iAP was lower than for app purchases, every app would become free with an iAP to unlock. For subscriptions, Apple changed th
by realityking 6y ago
The problem is if the %age cut for iAP was lower than for app purchases, every app would become free with an iAP to unlock.
For subscriptions, Apple changed the rules a few years ago to only take a 15% cut of renewals after 12 months.
- fastball 6y agoHow is that a problem? Then Apple could just start charging for actual distribution – i.e. actually charging at the point where they claim to be delivering value, rather than inserting themselves into a transaction where they add nothing. The argument against that is then generally "but what about free apps?", to which I say: unmonetized apps get distributed by Apple for free. Monetized ones pay for distribution + a fee (maybe 30%). So if it costs Apple $300 to deliver your app + updates to X devices every month, they charge you $390.
- realityking 6y agoIn your model, does a free app with in-App Purchases count as monetized or not?
- fastball 6y agoYes. Realistically I think Apple could then charge anyone they want, where if you're under a certain usage or if you're a genuinely free-type app (the Wikipedia app) that don't charge you. The point is at that point it is more about Apple providing freebies in order to enrich their ecosystem than it is about Apple extorting platforms which are valuable mostly without Apple.