Square. Japan was their first international foray. There were visions of the serene design aesthetics of Square clearing the clutter from countless Japanese sh

Square. Japan was their first international foray. There were visions of the serene design aesthetics of Square clearing the clutter from countless Japanese shops. It was going to be the perfect society to embrace Square’s vision and form for credit card based payments. Guess who has a banking system that’s archaic and runs on faxes? And a society that largely eschews credit and credit cards? It was not the glorious meeting of culture and technology they had envisioned. The pre-launch research was poor. It was a vanity expansion.