This is a solid example of some old-school PR. I wouldn't recommend it to tech companies in general, though. In tech, it's a novelty that gets a few bonus poin

This is a solid example of some old-school PR. I wouldn't recommend it to tech companies in general, though. In tech, it's a novelty that gets a few bonus points for being rare. But I think it can ultimately send the wrong message. The tech media is immersed in technology and they expect companies to distinguish themselves through technology. Also, a good portion of them have a superiority complex against PR, and doing anything overtly PR-like will hurt your chances of getting covered. This isn't as bad as sending them a press release, but it's definitely a classic PR move, and for some that leaves a bad taste. Remember, you're not trying to get people to write about you. You're trying to make it easy for people to write about you.