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How so? The only "help" that an app store can give you is that your app can show up in search result in the app store. But that's only a problem because custom
by devit 6y ago
How so? The only "help" that an app store can give you is that your app can show up in search result in the app store.
But that's only a problem because customers are used to searching in that app store (and that's because it's the only one on the platform).
If there was no app store, customers would search on the web, and it turns out that Google Web Search and Bing don't refuse to link to sites that don't give them 30% commission on sales.
Of course PPC ads cost money, but obviously app stores don't let you be a top result on arbitrary searches for free (since obviously that's a limited resource, so it's impossible to do that), so that seems a spurious comparison.
- threeseed 6y agoHow do you think search works ? Because it doesn't work by you creating a web page and then it instantly appearing in the 1st SERP. It requires significant amounts of capital in content marketing and SEO. And for competitive categories e.g. most apps you would need tens to hundreds of thousands of investment to rank. And Apple and Google publicise a lot of the well made apps either via their promotional articles or via app groups. And their search is just for apps so you aren't competing with all of the non-mobile apps like you do with Google.