The GPT-3 paper goes into this. They consulted experts: The assessment was that language models may not be worth investing significant resources in [by state a

The GPT-3 paper goes into this. They consulted experts: The assessment was that language models may not be worth investing significant resources in [by state actors] because there has been no convincing demonstration that current language models are significantly better than current methods for generating text, and because methods for “targeting” or “controlling” the content of language models are still at a very early stage. The paper has more details.