AFAIK, some do advocate having surgery. But plastic surgery is expensive and scary, whereas "Mewing" is a pretty basic set of exercises you can do for free. If

AFAIK, some do advocate having surgery. But plastic surgery is expensive and scary, whereas "Mewing" is a pretty basic set of exercises you can do for free. If you want to get more psychological about it, perhaps there's a difference in attitude between surgery, which could be said to be constructing a falsehood to cover up the (literally) ugly truth of your own relative inferiority, versus Mewing, which is pitched as more akin to a workout regime to fix something that was unwittingly done to you by modern living. As such, your current face becomes the falsehood, and Mewing is how you reveal the real truth of how you should look. This might seem to be over-analysis, but I think, in these kinds of communities, narratives matter just as much, perhaps more, than actions. The problem these people have isn't just their situation, but how they feel about the situation. The depression, sense of inadequacy, etc. These feelings can be relieved by explanations that say it isn't you that's wrong, it's the world that's wrong, but that you retain control enough to fix things through the application of will.