I wonder if apple could have their cake and eat it too. i.e. if you don't want to pay their normal rates, you can get lower rates, but you are not discoverable

I wonder if apple could have their cake and eat it too. i.e. if you don't want to pay their normal rates, you can get lower rates, but you are not discoverable in the app store. i.e. you are in the app store, there is a way for companies to directly link to it, and open in store (or perhaps itunes, and perhaps only itunes if apple really wants to make it difficult). So you lose all the advertising value of the app store, but you get to pay apple lower rates. For companies like Epic with fortnite, perhaps that would be a reasonable tradeoff, but I'd imagine its not a tradeoff most app makers would be willing to make. I wonder how much revenue apple would lose from apps that are willing to opt out of discoverability.