And there's nothing stopping you from having a paying account with Hey where you didn't signup via the Apple platform. Hey is also free to charge some customers

And there's nothing stopping you from having a paying account with Hey where you didn't signup via the Apple platform. Hey is also free to charge some customers more than others. Customers get to choose whether they want Apple to intermediate financial relationships that ultimately involves a digital good being supported by the iOS platform. Where there was one choice now there are two — the choice to deal directly with Hey or to have Apple intermediate.