Right: I was responding to the parent's assertion that dropping Apple's cut from 30% to 10% would result in a 20% drop in the price of the app. As you observe,

Right: I was responding to the parent's assertion that dropping Apple's cut from 30% to 10% would result in a 20% drop in the price of the app. As you observe, the developer would just keep the extra 20%. Maybe as a consumer, that's valuable because it means greater incentives to create apps, but honestly, there's no shortage of apps today. The problem isn't an inability to make money on the app store such that dropping Apple's cut would change the landscape significantly.