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I’m skeptical about the sourced from twitter part. I used to be very impressed by industry celebrities. The kind of people with a zillion SO or HN karma, blogs

I’m skeptical about the sourced from twitter part. I used to be very impressed by industry celebrities. The kind of people with a zillion SO or HN karma, blogs, books, podcasts, conferences speaking spots—-real name recognition at least in some corner of the tech universe. But then over time I’ve found myself in workplaces with some of these folks and it turns out that if you do all of that, well that’s what you do. Building your own personal brand is a job and it doesn’t leave much time to build either software or engineering organizations. Personally I’m not much interested in building a personal brand (different strokes though) and so I don’t think it would be all that exciting to talk to a bunch of people that are experts in doing so.

trulykp 6y ago
Hey Bradley, sourced from Twitter is just a go-to-market strategy. Apart from top celebrities and influencers, Twitter's got a set of quiet subcommunities (like #nocode, #remote) and we wanted to attract people from these first. Overtime, our goal was to get to HN and PH as well. Most Cuppa users have less than 500 Twitter followers but they are relatable and interesting because they are makers/devs/founders with cool projects :)
mathattack 6y ago
This! I’ve worked with several 30 under 30 folks, and the majority were so busy building their personal brands that they didn’t get much work done. There are some exceptions, but I’ve generally become suspicious of people too into brand building. (This is separate from being helpful or part of a community, and separate from using social media to advertise a company)