3 ms·
>e.g. pushing Mercedes ads to a person whose friends all drive Porsches That's a small demographic, in my opinion. The bigger pie are the people who are activ
by stevenj 16y ago
>e.g. pushing Mercedes ads to a person whose friends all drive Porsches
That's a small demographic, in my opinion.
The bigger pie are the people who are actively seeking out information about Mercedes via search.
But if I'm searching less because it sucks, then that's a big problem.
Google is a search company. I hope it doesn't lose sight of that.
- brudgers 16y agoThe ability to consistently identify the consumption habits of a small demographic with large purchasing power and target advertising directly at those individuals is immensely more valuable to advertisers than Adwords. It's the reason Apple does so much print advertising. Improved browser speed and increased bandwidth means that you can perform more searches in a given time. Degraded search results mean that you will do so, and thereby generate more advertising impressions and hence more potential for revenue. Or to put it another way, anyone ever becomes so frustrated with the Google Search's results that they clicked on a sponsored link or other ad to see if that's what they wanted?
- MatthewPhillips 16y agoHave to disagree strongly with your first paragraph. What is valuable to advertisers is intent. It's why Facebook ads have such low CTR compared to Adwords. A person searching for "auto loans" is more valuable to the advertiser than someone whose buddies all drive Porsches.
- flyt 16y agoYet the bulk of advertising dollars goes to demand generation (i.e. Drink Pepsi!) and not fulfillment (i.e. searching for Pepsi on Google & seeing a targeted ad for Pepsi). Companies pay a lot to get people that don't know about their products to be aware and interested in them. The other side is actually the smaller market.