Answer: because journalists don't get to write the headlines to their articles. Clickbait means deliberately withholding a key piece of information from a head

Answer: because journalists don't get to write the headlines to their articles. Clickbait means deliberately withholding a key piece of information from a headline ("you'll never believe what this area woman found in her piano" etc) - this headline doesn't do that. It's a decent interview with someone who expresses a view of the industry as sketchy. I don't get the disdain.