I think that's the way to look at it. You have to remember that Twitter is at a completely different level of traffic than your company will likely ever hit, ev

I think that's the way to look at it. You have to remember that Twitter is at a completely different level of traffic than your company will likely ever hit, even if it becomes hugely and wildly popular. It's like looking at Google's server farm and saying "I can't be successful unless I too have a server farm like Google's."