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"If people shift from search to sharing as the primary means to find information, then Google needs to figure out how to tap into social, and fast." Ah, but ho
by muhfuhkuh 16y ago
"If people shift from search to sharing as the primary means to find information, then Google needs to figure out how to tap into social, and fast."
Ah, but how are people going to _find_ this information in the first place? Links don't just grow out of a vacuum. Someone searched for it _then_ curated it.
And, really, if Google wants to own the _future_ of consumer "information sharing" in this era, they don't have to become a lumbering Facebook me-too clone. Just buy Twitter (be ready to pay a soul-crushingly high premium for them, though). Boom, they'll now have 4 of the top 10 global Alexa ranked sites (after Google, Youtube, and Blogger). Integrate them all with some non-trivial alchemy, and you'll rule the Internet.
- sonnekki 16y agoGoogle already tried to buy Twitter to some extent. http://techcrunch.com/2009/04/02/sources-google-in-late-stage-talks-to-buy-twitter/ http://techcrunch.com/2009/04/02/sources-google-in-late-stag... It seems like Twitter is the last piece of the puzzle for them. However, I think Twitter needs more time to mature from a good product to a great product.
- sheffield 16y ago> Ah, but how are people going to _find_ this information in the first place? Links don't just grow out of a vacuum. Someone searched for it _then_ curated it. No. In the first place someone created that content, then shared the link.
- fooandbarify 16y agoIt's not necessarily true that the person who created the content will share the link. Even if they do, if they are far removed from my social network then the only way I will find that content is still by searching for it.