Oh right I forgot about that. People ignore this with the 15%-30%: Apple has done a lot of work to get money into the app store ecosystem. The larger margin all

Oh right I forgot about that. People ignore this with the 15%-30%: Apple has done a lot of work to get money into the app store ecosystem. The larger margin allowed them to spread this sort of currency. They can make a different solution, but it may not be better for the app ecosystem. Those gift cards got a lot of people into buying apps. I personally started when I got a $100 itunes gift card while buying a laptop as a student.