I believe a lot of people would, because of the psychology of "it's not just $1, it's 16%, what if I save 16% on everything, I would be rich", the feeling of "s

I believe a lot of people would, because of the psychology of "it's not just $1, it's 16%, what if I save 16% on everything, I would be rich", the feeling of "sticking it to the man (Apple)" and "I don't want to be an idiot that pays too much". Most people are not rational about money, me included.