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For what it is worth, Apple _does_ have this arrangement with at least one other company. It is however a partnership deal with extremely specific terms: - The
by dwaite 6y ago
For what it is worth, Apple _does_ have this arrangement with at least one other company. It is however a partnership deal with extremely specific terms:
- The app must be a video subscription app (which can also provide purchases and rentals)
- You must support iOS, iPadOS, and tvOS versions of the app
- You must integrate into the Apple TV app and into Siri search and playback APIs
- You must allow the user to subscribe through Apple, which will result in a 15% cut of the subscription fee (in this case, Apple gets 15% of the cost of Amazon Prime)
- Additional purchases made against an apple-backed subscription must be in-app purchases, of which Apple gets a 15% cut (so renting a recent movie or subscribing to Showtime would result in a 15% revenue cut)
- (AFAICT) Purchases/subscriptions/rentals against an account with existing billing information are not subject to any Apple revenue share
- (AFAICT) Account management such as configuring or troubleshooting payment options for externally subscribed accounts must be outside of the app.
I imagine Amazon suspects that they have enough people who have already purchased prime that the in-app purchase usage won't be a significant revenue drain - and I imagine that Apple has a contract with terms specifically to prevent Amazon "pulling an Epic" should it turn out that their assumption of subscription percentages be wrong.