Even if the products are very similar, you can still compete on price or customer service - or just marketing. If you get there first and/or make some deals wi

Even if the products are very similar, you can still compete on price or customer service - or just marketing. If you get there first and/or make some deals with organizations (martial arts clubs tend to talk to each other a lot and organize themselves into hierarchies), you could still carve out a chunk of the market.