Except they’re being new and without market share is exactly why they’re cheaper. Epic isn’t running an altruistic enterprise here. It was telling that after

Except they’re being new and without market share is exactly why they’re cheaper. Epic isn’t running an altruistic enterprise here. It was telling that after circumventing Apple’s 30%, they didn’t offer their goods 30% cheaper - or even 18% cheaper (reflective of the 12% they think is “fair” in their own store), they made it 10% cheaper for the user, and kept 8% more for themselves than other developers on their own Epic platform would get. Absolutely the App Store does a lot of discovery - just ask anyone what being a featured app does. I find plenty of apps by searching. Anyone whiteknighting for epic here is going to be disappointed in 5 years when they’re either successful with their store and raking other devs over the coals or they’ve shut their store down completely.