I wish university PR teams will stop peddling "cutting edge" science to the masses. I know people in the field know that fmri is problematic, but when the masse

I wish university PR teams will stop peddling "cutting edge" science to the masses. I know people in the field know that fmri is problematic, but when the masses don't. We need to stop confusing the public with PR pieces and silly Ted talks. The public are not idiots, they just end up not trusting science, and rightly so because they are exposed to it mainly through half assed puff pieces that peddles half baked science. This ends up as an incoherent and wrong narrative. Thus causing mistrust.