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This really hits on a key point: there is practically no money to be made B2C on Android. And this is normal. Historically there has rarely been a software busi
by jarek 16y ago
This really hits on a key point: there is practically no money to be made B2C on Android. And this is normal. Historically there has rarely been a software business made rich by B2C. It's much easier to sell large-volume to businesses than it is to deal with fickle individual users.
Adobe doesn't sell most Photoshop licenses to individual users, they sell to businesses for whom the cost of pirating is not worth it. Windows licenses sold to individual users are dwarfed by Windows licenses sold to manufacturers, who buy it because that's what their customers expect. Opera gives away its various browsers, then uses the expertise and the satisfied customer base as arguments when licensing preloaded versions to manufacturers. Swype isn't selling its product to individual users in the app store for $4.99, they're selling to manufacturers whose customers appreciate or demand this software out of the box. Facebook isn't selling its apps or website access because it's so much easier to just sell eyeballs to advertisers.
Games are the major exception, but they only account for so much.
In the physical world, it's by and large the intermediaries that sell to individual users. Most companies producing physical stuff — especially non-premium products that are supposed to sell at scale — don't open their own stores and often outsource issues like individual warranty handling to third parties.
I heavily suspect the iPhone B2C model is an anomaly that may soon be corrected.