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You have a "Request Demo" button on your homepage. Who's going to give those demos? Who's going to nurture past demo requesters to make sure their level of inte
by gk1 6y ago
You have a "Request Demo" button on your homepage. Who's going to give those demos? Who's going to nurture past demo requesters to make sure their level of interest only goes up after the demo, not down?
You mention an "Enterprise" option on your homepage and pricing page. Who's going to do demos for all the stakeholders, uncover the company's pain points and goals, handle dozens of questions and objections, fill out security surveys, follow up to a bunch of times to make sure the deal is signed, and so on?
Who's going to ensure you have a pipeline of enterprise deals to hit your revenue goals?
When you're brand new, have a small team, and hardly get any enterprise leads, it's easy for the CEO or CTO to do all of that. Don't assume you can continue doing that forever if you have any ambition to grow.