Sure, but that's like saying you don't need an airplane to go from point A to point B just because you were able to walk anywhere hitherto. It depends. You may

Sure, but that's like saying you don't need an airplane to go from point A to point B just because you were able to walk anywhere hitherto. It depends. You may not need a sales team for distribution now, but that's due to selection bias, the stage of the growth PostHog is at, and what PostHog does. The product itself can be kept outside of the company's network, with a Javascript snippet sending events to PostHog. Some products make it that some clients, especially in sectors that are heavily regulated or sensitive cannot just start using the software, and even if you don't need to engage them and reach them, somebody at some point must close even if it means greeting them at the door or formalizing a purchase decision. It may not be a sales team/sales rep, but they'll need to sit down with someone and go over a few things, with legal, security, etc in order to green-light the purchase. Some enterprise clients are afraid you might be a company that's really an agent of their competitor, and even if you're not, some clients may be afraid that a competitor might buy you and access sensitive information. How much this is true differs (sector, what the product does, etc.). So, a product lead growth, great. I suppose there is an enterprise offering, with maintenance involved. There is a CIO/CFO somewhere who has the authority and/or purchasing power or who has the ear of someone who has either or both. So, you don't need a sales team or marketing team or PR team right now, but wishing all the best to PostHog and given the product adoption, you might need them very soon. In fact, you probably already have them in the form of one or many of your team-members who are dealing with enterprise clients. Disclaimer: perspective shaped mainly from my context. Custom, turn-key, data products for large organizations. From conversation, problem-statement, to data connectors, learning subject matter, model training & deployment, sometimes making hardware, and web application that goes with that for acceptable figures. The demand is high and we became the bottleneck, so we built a machine learning platform to make shipping these products way faster. We're trying PostHog for usage data, too, so there's that!