One important factor in deciding which buyer for a startup, especially for the founders, is which company will most likely carry out the vision and mission of t

One important factor in deciding which buyer for a startup, especially for the founders, is which company will most likely carry out the vision and mission of the original startup. For example, if the higher rival offer was from Yahoo/Verizon, then Amazon almost assuredly the right choice. This sucks for those employees though.