I don't have strong evidence for this but at one point it seemed strongly like those camera-vendor-locked editions were actually subsidized by the vendor(s) in

I don't have strong evidence for this but at one point it seemed strongly like those camera-vendor-locked editions were actually subsidized by the vendor(s) in question. Said vendors have generally been the camera underdogs. Once upon a time Sony cameras even came with a bundled, vendor-locked Capture One license.