As long as they allow for users to install applications onto their phone, including other stores, then I don't think anyone will have a problem. Every pre-inst

As long as they allow for users to install applications onto their phone, including other stores, then I don't think anyone will have a problem. Every pre-installed Apple app has a better 3rd-party alternative, it would be no different for the store. Undoubtedly if Apple allowed other companies to handle app discovery, the experience could be one or two order of magnitudes better, for both consumers and developers.