> This would be much more reasonable if there were a frictionless way to do it. Nobody is going to take 5 minutes out of their day after each little video to su

> This would be much more reasonable if there were a frictionless way to do it. Nobody is going to take 5 minutes out of their day after each little video to support the content creator. If there was a button I could use to support them built-in to Youtube? Sure! I didn't know this before today, but apparently there is such a feature called "Applause." Although, I personally have not seen it anywhere, so not sure if it's opt-in for Youtube creators, and perhaps it is not fully rolled out yet. This does seem like it could be a good way to directly express support for Youtubers: https://support.google.com/youtube/answer/9632365 https://support.google.com/youtube/answer/9632365 > Somehow I knew it'd get picked apart if I used the word "favorite." Obviously I've got plenty of merch! And still I'd like to support them when I listen to their music - even if minusculely. Admittedly, I knew you were just giving an example and I took a cheap shot. :) Couldn't resist.