I think the the sweet spot has expanded, there are more startups getting in that are further away from the cool viral social web app or the common subscription

I think the the sweet spot has expanded, there are more startups getting in that are further away from the cool viral social web app or the common subscription productivity and analytics apps. At the same time though the competition keeps going up meaning that even though more ideas further away from the core competencies are getting in for any one startup there is a lower chance.