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If a customer is looking for you specifically, they will find you (e.g. "hubble data" as stated above). If they are looking for a "data quality monitor" then th
by switz 6y ago
If a customer is looking for you specifically, they will find you (e.g. "hubble data" as stated above). If they are looking for a "data quality monitor" then the SEO will need to reflect that. The name is largely irrelevant at that point, it's merely a moniker.
In the grand scheme of problems a new company has, this is so trivially minor that I can't fathom this having any tangible effect on the success of a company. It's one thing if there's another data warehousing company called "hubble", but that's not the case you're making.
- Kye 6y agoHubble data brings up, as I would expect, data from the Hubble Space Telescope. Not one of the first page of results points to anything else but HSTS information.
- switz 6y agoThe product literally just launched -- give it a few weeks, it'll show up.
- Kye 6y agoI don't know who's advising you on SEO, but you will not ever outrank STSCI, NASA, ESA, AWS Open Data's HSTS archive, The Planetary Society, the National Academy of Sciences, or the ESO on "hubble data" as long as Hubble is still what people think of when they hear Hubble. The telescope and related sites/agencies/organizations have a 22 year head start building a relevant link profile in Google. And if you did, Google would get suspicious. Hubble is fine as a name if you pick the right keywords to target in your marketing, but "Hubble data" is never going to show a link to something that isn't at least tangentially related to the telescope.
- gk1 6y agoYou're getting carried away with the example "hubble data." The point is that people will modify their search terms until they find the company they're looking for. If they don't know the company they're looking for then they will search by use case (eg, "detect data drift"), in which case the search results for the company name don't matter.