The subsidies mostly aren't in exclusive cash - although they have a razor and blades style price shifting for upfront hardware and "console tax" on games but i

The subsidies mostly aren't in exclusive cash - although they have a razor and blades style price shifting for upfront hardware and "console tax" on games but in "standardization" - having a big 3 or so system configurations to design and test for is easy and gives them a big market with just one and the biggest if across all 3 compared to Windows PCs and their minority of minorities mac and Linux share.