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I'm reminded of the recent post on HN showing that long, personalized emails reduced email conversions, and that short, pinpointed emails increased conversion.
by ipnon 6y ago
I'm reminded of the recent post on HN showing that long, personalized emails reduced email conversions, and that short, pinpointed emails increased conversion. Long emails give the impression that one is either a program or desperate, and no one takes the time to read the entirety of every email they receive.
- yoavz 6y agoAuthor here. If you're talking about https://www.gkogan.co/blog/increase-reply-rates/ https://www.gkogan.co/blog/increase-reply-rates/, this was a primary inspiration for this project -- I even stole the name ;)
- ipnon 6y agoI am, here's the recent discussion: https://news.ycombinator.com/item?id=23939462 https://news.ycombinator.com/item?id=23939462