2 ms·
Sort of, the rub is the model can't work for both über and lyft. Their competing triggers a race to the bottom price war exacerbated by the lack of platform loc
by Zenbit_UX 6y ago
Sort of, the rub is the model can't work for both über and lyft. Their competing triggers a race to the bottom price war exacerbated by the lack of platform lock-in.
In other words, I as a rational consumer will use the service that is cheapest when all other factors are identical. Driver's as rational actors will do precisely the opposite - the one paying me the most - as neither platform found a way to differentiate themselves on driver benefits.
This system behaves according to market principles and as such, costs need to be constantly cut to fight off competing rideshare services.
Über needs lyft to die and vice versa. The real battle can be further abstracted to the investment firms supporting each company. Since the investors know that so long as their bet is funded and working towards one of the two endgames for rideshares (full self driving or death of competition) it doesn't matter how much money is lost per ride.