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This is a natural extension of any platform geared for the general public as creators, because managing all that for someone in one place provides real benefit
by kbenson 6y ago
This is a natural extension of any platform geared for the general public as creators, because managing all that for someone in one place provides real benefit to the user. It's just as you note that benefit comes with loss of control.
It's really no different than anything else in life. People hire contractors to do larger home repairs, and the contractors contact and subcontract other specialty workers as needed (drywall, woodworking, plumbing, electrical) for things they can't cover themselves. As the homeowner, unless you make an effort to know who these people are, you won't know who they are and may not know what their company is. The benefit is that you don't need to know any of it and can just let the contractor coordinate it all for you.
Youtube is just like that contractor, except instead of a local guy that cares about your business it's a giant multinational which is hard to get to care if they screw something up for you because you're one of many millions of other customers.
The parallels of you can handle all this coordination youtube offers with more control are obvious. Either hire someone to do it all for you or handle it yourself if you want control, because no matter what platform you go to that handles it for you, chances are it will exhibit some or all of the problems that Youtube has, or even new ones.