My experience consulting for many startups is that what is called "Value add" is a real problem at more than 2 or 3% of startups. The momentum of the status qu

My experience consulting for many startups is that what is called "Value add" is a real problem at more than 2 or 3% of startups. The momentum of the status quo is really strong and only gets stronger the larger your target company. For example, getting a 5 person company with 4 engineers to try your new Dev tool is an order of magnitude easier than a company 10x that size which is an order of magnitude easier than a company 2x THAT size.