5 ms·

Have you considered picking a different name? Searching for "Hubble" for whatever reason is going to return millions of irrelevant results for your customers.

tapoxi 6y ago
Yeah it immediately brings to mind https://hubblestack.io/ https://hubblestack.io/
12ian34 6y ago
I'm sure Jobs and Woz heard similar...
- vikramkr 6y ago
  Yes of course, because of how important search engine optimization was in 1976. Nothing has changed in the business environment between now and then.
  - dang 6y ago
    Please don't be snarky. https://news.ycombinator.com/newsguidelines.html https://news.ycombinator.com/newsguidelines.html
anticsapp 6y ago
I can't think of a worse name for SEO purposes. You'd have to fight through a well loved and well known space telescope, the astronomer it was named after, and Hubble contact lenses, which has raised ~74MM.
- gk1 6y ago
  > Search for "hubble" > See irrelevant results > Search for "hubble data" Problem solved. People are smart enough to modify their search if the initial results are about telescopes and not data pipelines. One of my clients had a similar name to a global pizza chain. It hasn't been an issue at all, besides having to hear the same pizza puns over and over.
- switz 6y ago
  If a customer is looking for you specifically, they will find you (e.g. "hubble data" as stated above). If they are looking for a "data quality monitor" then the SEO will need to reflect that. The name is largely irrelevant at that point, it's merely a moniker. In the grand scheme of problems a new company has, this is so trivially minor that I can't fathom this having any tangible effect on the success of a company. It's one thing if there's another data warehousing company called "hubble", but that's not the case you're making.
  - Kye 6y ago
    Hubble data brings up, as I would expect, data from the Hubble Space Telescope. Not one of the first page of results points to anything else but HSTS information.
    - switz 6y ago
      The product literally just launched -- give it a few weeks, it'll show up.
      - Kye 6y ago
        I don't know who's advising you on SEO, but you will not ever outrank STSCI, NASA, ESA, AWS Open Data's HSTS archive, The Planetary Society, the National Academy of Sciences, or the ESO on "hubble data" as long as Hubble is still what people think of when they hear Hubble. The telescope and related sites/agencies/organizations have a 22 year head start building a relevant link profile in Google. And if you did, Google would get suspicious. Hubble is fine as a name if you pick the right keywords to target in your marketing, but "Hubble data" is never going to show a link to something that isn't at least tangentially related to the telescope.
        gk1 6y ago
        You're getting carried away with the example "hubble data." The point is that people will modify their search terms until they find the company they're looking for. If they don't know the company they're looking for then they will search by use case (eg, "detect data drift"), in which case the search results for the company name don't matter.
xyzzy_plugh 6y ago
My first thought was https://github.com/cilium/hubble https://github.com/cilium/hubble
oliver101 6y ago
Yeah we called this project hubble long before we were worried about SEO. Actually, the name does relate back to Edwin Hubble. We previously worked together on an internal data tool called Telescope (it was used for annotating medical images for computer vision). The telescope project slowly evolved into the product we have today. So we changed the name to our favourite telescope. I have a fondness for the Hubble telescope: there was a huge poster of it on the way into the computational physics dept. and takes me back to the grad school days!
- Kye 6y ago
  The main thing is to be mindful of keywords you target. Don't do as another commenter suggested and target hubble data[0] unless you apply what you make to actual Hubble data. Like AWS did with its Open Data thing that comes up for that keyword. The telescope is older than the web and is what every single person on the planet with some access to space-related media thinks of when they think of Hubble. Think long tail, not one or two keywords. Hubble data is out unless you go with a telescope-related project, but you already rank indirectly for hubble data warehouse. [0] https://news.ycombinator.com/item?id=24229880 https://news.ycombinator.com/item?id=24229880
  - gk1 6y ago
    As the person you may be referring to, I'd like to clarify that I was not in any way suggesting they target "hubble data." It was just an example of how a user might modify their search if they were looking for this company but found telescope content instead. There's no sense in doing SEO for your company name, unless you're at the point where competitors are trying to outrank you for your own company name. (Which is a pretty good tactic, actually: https://www.gkogan.co/blog/alternative-pages/. https://www.gkogan.co/blog/alternative-pages/.) So don't target "hubble," don't target "hubble data," don't target "hubble the YC company I saw on HN a while back," don't worry about it. Try and catch the people searching for use cases or solutions instead.
    - Kye 6y ago
      >> "As the person you may be referring to" Nope. I was referring to the person I replied to who believed that it would rank for this keyword in a few weeks.

tapoxi 6y ago

Yeah it immediately brings to mind https://hubblestack.io/ https://hubblestack.io/

12ian34 6y ago

I'm sure Jobs and Woz heard similar...

vikramkr 6y ago
Yes of course, because of how important search engine optimization was in 1976. Nothing has changed in the business environment between now and then.
- dang 6y ago
  Please don't be snarky. https://news.ycombinator.com/newsguidelines.html https://news.ycombinator.com/newsguidelines.html

anticsapp 6y ago

I can't think of a worse name for SEO purposes. You'd have to fight through a well loved and well known space telescope, the astronomer it was named after, and Hubble contact lenses, which has raised ~74MM.

gk1 6y ago
> Search for "hubble" > See irrelevant results > Search for "hubble data" Problem solved. People are smart enough to modify their search if the initial results are about telescopes and not data pipelines. One of my clients had a similar name to a global pizza chain. It hasn't been an issue at all, besides having to hear the same pizza puns over and over.
switz 6y ago
If a customer is looking for you specifically, they will find you (e.g. "hubble data" as stated above). If they are looking for a "data quality monitor" then the SEO will need to reflect that. The name is largely irrelevant at that point, it's merely a moniker. In the grand scheme of problems a new company has, this is so trivially minor that I can't fathom this having any tangible effect on the success of a company. It's one thing if there's another data warehousing company called "hubble", but that's not the case you're making.
- Kye 6y ago
  Hubble data brings up, as I would expect, data from the Hubble Space Telescope. Not one of the first page of results points to anything else but HSTS information.
  - switz 6y ago
    The product literally just launched -- give it a few weeks, it'll show up.
    - Kye 6y ago
      I don't know who's advising you on SEO, but you will not ever outrank STSCI, NASA, ESA, AWS Open Data's HSTS archive, The Planetary Society, the National Academy of Sciences, or the ESO on "hubble data" as long as Hubble is still what people think of when they hear Hubble. The telescope and related sites/agencies/organizations have a 22 year head start building a relevant link profile in Google. And if you did, Google would get suspicious. Hubble is fine as a name if you pick the right keywords to target in your marketing, but "Hubble data" is never going to show a link to something that isn't at least tangentially related to the telescope.
      - gk1 6y ago
        You're getting carried away with the example "hubble data." The point is that people will modify their search terms until they find the company they're looking for. If they don't know the company they're looking for then they will search by use case (eg, "detect data drift"), in which case the search results for the company name don't matter.

xyzzy_plugh 6y ago

My first thought was https://github.com/cilium/hubble https://github.com/cilium/hubble

oliver101 6y ago

Yeah we called this project hubble long before we were worried about SEO. Actually, the name does relate back to Edwin Hubble. We previously worked together on an internal data tool called Telescope (it was used for annotating medical images for computer vision). The telescope project slowly evolved into the product we have today. So we changed the name to our favourite telescope. I have a fondness for the Hubble telescope: there was a huge poster of it on the way into the computational physics dept. and takes me back to the grad school days!

Kye 6y ago
The main thing is to be mindful of keywords you target. Don't do as another commenter suggested and target hubble data[0] unless you apply what you make to actual Hubble data. Like AWS did with its Open Data thing that comes up for that keyword. The telescope is older than the web and is what every single person on the planet with some access to space-related media thinks of when they think of Hubble. Think long tail, not one or two keywords. Hubble data is out unless you go with a telescope-related project, but you already rank indirectly for hubble data warehouse. [0] https://news.ycombinator.com/item?id=24229880 https://news.ycombinator.com/item?id=24229880
- gk1 6y ago
  As the person you may be referring to, I'd like to clarify that I was not in any way suggesting they target "hubble data." It was just an example of how a user might modify their search if they were looking for this company but found telescope content instead. There's no sense in doing SEO for your company name, unless you're at the point where competitors are trying to outrank you for your own company name. (Which is a pretty good tactic, actually: https://www.gkogan.co/blog/alternative-pages/. https://www.gkogan.co/blog/alternative-pages/.) So don't target "hubble," don't target "hubble data," don't target "hubble the YC company I saw on HN a while back," don't worry about it. Try and catch the people searching for use cases or solutions instead.
  - Kye 6y ago
    >> "As the person you may be referring to" Nope. I was referring to the person I replied to who believed that it would rank for this keyword in a few weeks.