737-8 has been the official designation from the start. Here's an article from 2016 using this terminology: https://www.flightglobal.com/farnborough-boeing-det

737-8 has been the official designation from the start. Here's an article from 2016 using this terminology: https://www.flightglobal.com/farnborough-boeing-details-range-boosting-737-7-redesign/121231.article https://www.flightglobal.com/farnborough-boeing-details-rang... So it's not a new name. However, it is clear that Boeing is scaling down the use of "MAX". Just compare yesterday's press release with one from 2018: https://boeing.mediaroom.com/news-releases-statements?item=130724 https://boeing.mediaroom.com/news-releases-statements?item=1... (yesterday) https://boeing.mediaroom.com/2018-02-05-Boeing-Debuts-First-737-MAX-7 https://boeing.mediaroom.com/2018-02-05-Boeing-Debuts-First-... (2018)