There's still some innovation that can be done in this space. The websites for supermarkets are clunky and the UX could be improved. When I buy things in a sup

There's still some innovation that can be done in this space. The websites for supermarkets are clunky and the UX could be improved. When I buy things in a supermarket I use my spatial memory. I know the physical position of every item, when I walk through the shop I make a series of tiny decisions about whether I need such and such item. Grocery shopping via a search interface doesn't do it for me. I always end up forgetting something because I don't have the experience of walking through the shop to jog my memory.