3 ms·

Boeing rebranding 737 Max to 737-8 in press release

• sgillen 6y ago
  For anyone wondering, a rebrand has been rumored for some time, and this is the first official press release using a new name.
  • harha 6y ago
    The really interesting part is them mixing both names in the statement, as if it were separate models.
    • numpad0 6y ago
      Maybe a plane can be 737 MAX or 737-8 depending on the point in time it is observed or upgrades it has gotten or paperworks associated with it?
      • harha 6y ago
        My reading is that it’s the same model: “Their order for additional 737-8s“ The upgrades are necessary in any case to be certified.
        • numpad0 6y ago
          To me they seem carefully worded to match some semantic details than simply mixed up.
    • Someone 6y ago
      They’re quoting the customer, who uses “Max”, so they couldn’t fully change it to “8” yet, but wanted to start making the turn.