Edit : user https://news.ycombinator.com/user?id=jakevoytko https://news.ycombinator.com/user?id=jakevoytko has a much more concise view of the same. I swear I

Edit : user https://news.ycombinator.com/user?id=jakevoytko https://news.ycombinator.com/user?id=jakevoytko has a much more concise view of the same. I swear I didn't steal this from him :) I can speculate a bit but let's look at the product from a VC POV. The key metric for all I know they are tracking is "engagement - a.k.a amount of time spent on site which is a proxy for number of ads viewed/clicked etc". This has a few implications : 1. A mobile site (e.g. on mobile Safari) can't entice a user to view articles when Reddit wants them to. In other words, "I" open reddit when "I" want to. 2. I haven't accessed mobile site in a while but (hopefully) it won't have infinite scrolling which means I tire quickly of clicking "Next" and leave the site. An app removes this possibility 3. As alluded in #1, an app can have all sorts of notifications which entice me to access reddit a lot more and can possibly track a lot more than a browser will allow. This is valuable for Reddit in terms of "targeting ads" and hopefully makes the mobile users more valuable than us plebes. Thank you reddit for pushing the app so much. I hate it and will not install it.