3 ms·
Mass-market luxury is sort of an oxymoron. The exclusive nature is part of what supports the luxury brand. One case study: how ray ban managed to recover their
by chillacy 6y ago
Mass-market luxury is sort of an oxymoron.
The exclusive nature is part of what supports the luxury brand. One case study: how ray ban managed to recover their "luxury" status by removing low cost, high volume items from their catalogs.
https://fortune.com/2016/01/27/ray-ban-luxottica-retooled/ https://fortune.com/2016/01/27/ray-ban-luxottica-retooled/