Couple more thoughts: 1. The first thing a user does should not be to register. I should at least be able to see how many tax preparers are in my area and thei

Couple more thoughts: 1. The first thing a user does should not be to register. I should at least be able to see how many tax preparers are in my area and their profiles before registering. Do the preparers have a linkedin or yelp page with endorsements? Is there someone in my FB network that has used this person or liked their services? Nothing compels me to enroll. 2. I think the key to all this is helping tax preparers find new customers by leveraging their existing customer base. Tax prep is a word of mouth business and your goal should be to digitize the word of mouth to maximize reach of potential new customers. For example, make it easy for customers to endorse tax preparers by "liking" their sanetax profile,etc. Your sales pitch needs to be: "By using SaneTax, you can leverage your existing customer's social network to find new customers." or something like that.